A business coach will assist and guide the business owner in running a business by helping them clarify the vision of their business and how it fits in with their personal goals. Business coaching is a process used to take a business from where it is now, to where the business owner wants it to be.

Coaching is a process that aims to improve performance, and focuses on the ‘here and now’ rather than on the distant past or future. In coaching, the coach is helping the individual/individuals to improve their own performance, and helping them to learn. Coaching can help you gain clarity, and create a strong vision, clear goals, and steps that you need to take in order to help you achieve them. More importantly, coaching ensures the business goals you set are the right ones. It’s crucial to create long term goals that will bring what you are seeking into your life.

You should expect an effective coach to provide, a clear view of what is important and what isn’t in order to drive change in an organization. Thereby assisting the organization to focus their available resources in the most efficient way, using fact based analysis, open communication, decisive decision making, and focused action.

80% of people who receive coaching report increased self-confidence, and over 70% benefit from improved work performance, relationships, and more effective communication skills. 86% of companies report that they recouped their investment on coaching and more (source: ICF 2009).

Coaching isn’t just for business owners, it can be for anyone within the business. Coaching offers a systematic approach to help people set and work towards goals; take greater responsibility for their actions; communicate more effectively; work better with others; and derive higher satisfaction from their work. At an organisational level, coaching also contributes to a culture that is defined by active listening, constructive questioning, individual empowerment, the building of rapport, and an emphasis on holding real two-way conversations.

The Personal Benefits of Coaching
The personal benefits of coaching are as wide-ranging as the individuals involved. Numerous clients report that coaching positively impacted their careers as well as their lives by helping them to:

Establish and take action towards achieving goals
Become more self-reliant
Gain more job and life satisfaction
Contribute more effectively to the team and the organization
Take greater responsibility and accountability for actions and commitments
Work more easily and productively with others (boss, direct reports, peers)
Communicate more effectively
(source: Ken Blanchard Companies)

The Benefits of Coaching in Organizations:
Empowers individuals and encourages them to take responsibility
Increases employee and staff engagement
Improves individual performance
Helps identify and develop high potential employees
Helps identify both organizational and individual strengths and development opportunities
Helps to motivate and empower individuals to excel
Demonstrates organizational commitment to human resource development (Institute of coaching)



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